Date: Tue, 13 Jun 2000 17:42:30 -0700 From: clark price Reply-To: drywall@primenet.com Organization: sr dis-information X-Mailer: Mozilla 4.61 (Macintosh; I; PPC) To: drywall@primenet.com Subject: COURTNEY LOVES SPEECH/TALKING POINTS FOR DIGITAL HOLLYWOOD. This came our way from our friends at UltraModern Records. It is long ..but it does make some very interesting and important points. of concern to any artists / musicians out there who are internet bound.... Clark and Agatha Price at SR Dis-Information -------------------------------------------------------------------------------------- COURTNEY LOVES SPEECH/TALKING POINTS FOR DIGITAL HOLLYWOOD. < SUCKA VCS I want to work with people who believe in music and art and passion. And I'm just the tip of the iceberg. I'm leaving the major label system and there are hundreds of artists who are going to follow me. There's an unbelievable opportunity for new companies that dare to get it right. How can anyone defend the current system when it fails to deliver music to so many potential fans? That only expects of itself a "5% success rate" a year.? The status quo gives us a boring culture. In a society of over 300 million people, only 30 new artists a year sell a million records. By any measure, that's a huge failure. Maybe each fan will spend less money, but maybe each artist will have a better chance of making a living. maybe our culture will get more interesting than the one currently owned by time warner media. Im not crazy. ask yourself, are any of you somehow connected to Time Warner media? I think theres alot of yes es to that and id have to say that in that case president Mckinley truly failed to bust any trusts. maybe we can remedy that now. Artists will make that compromise if it means we can connect with hundreds of millions of fans instead of the hundreds of thousands that we have now. Especially if we lose all the crap that goes with success under the current system. Im willing , right now to leave half these trappings , fuck it -all these trappings at the door to have a pure artist expierience, they cossett us with trappings to shut us up. That way when we say "sharecropper"! you can point to my free suit and say "shut up popstar" here take my prada pants. fuck it. Let us do our real jobs. And thos eof us addicted to celebrity because we have nothing else to give will fade away. And those of us addicted to celebrity because it was there will find a better purer way to live. Since I've basically been giving my music away for free under the old system, I'm not afraid of wireless, MP3 files or any of the other threats to my copyrights. Anything that makes my music more available to more people is great. MP3 files sound cruddy, but a well-made album sounds great. And i dont care what anyone says about digital recordings. At this point they are good for dance music, but try listening to a warm guitar tone on them. They suck for what i do. record companies are terrified of anything that challenges their control of distribution. This is the business that insisted that CD's be sold in incredibly wasteful 6x12 long boxes just because no one thought you could change the bins in a record store. Let's not call the major labels "labels." Let's call them by their real names: they are the distributors. They're the only distributors and they exist because of scarcity. Artists pay 95% of whatever we make to gatekeepers because we used to need gatekeepers to get our music heard. Because they have a system that, when they decide to spend enough money, all of it recoupable, all of it owed by me, they can occasionally shove things through this system depending on a lot of arbitrary factors. The corporate filtering system, which is the system that brought you (in my humble opinion) a piece of crap like "Mambo Number 5" and didn't let your hear the brilliant Cat Power record or the amazing new Sleater Kinney record, obviously doesn't have good taste anyway. But we've never paid major label/distributors for their good taste. They've never been Yahoo and provided filter service. There were a lot of factors that made a distributor decide to push a recording through the system: How powerful is management? Who owes whom a favor? What independent promoter's cousin is the drummer? What part of the fiscal year is the company putting out the record? Is the royalty rate for the artist so obscenely bad that it's almost 100% profit instead of just 95% and that if the record sells, it's literally a steal? How much bin space is left over this year? Was the record already a hit in Europe so there's corporate pressure to make it work? Will the band screw up its live career to play free shows for radio stations? Does the artist's song sound enough like someone else that radio will play it because it fits the sound of the month? Did the artist get the song on a film soundtrack so that the movie studio will pay for the video? These factors affect the decisions that go into the system. Not public taste. All these things are becoming eradicated now. They are gone or on their way out. We don't need the gatekeepers any more. We just don't need them. And if they aren't going to do for me what I can do for myself with my 19-year-old webmistress on my own website, then they need to get the hell out of my way. Which is allow millions of people to get my music for nothing if they want and hopefully they'll be kind enough to leave a tip if they like it. I still need the old stuff. I still need a producer in the creation of a recording, I still need to get on the radio (which costs a lot of money), I still need bin space for hardware CDs, I still need to provide an opportunity for people without computers to buy the hardware that I make. I still need a lot of this stuff but I can get these things from a joint venture with a company that serves as a conduit and KNOWS ITS PLACE. SERVING THE ARTIST AND SERVING THE PUBLIC> THATS ITS PLACE> EQUITY FOR ARTISTS A new company that gives artists true equity in their work can take over the world, kick ass and make a lot of money. We're inspired by how people get paid in the new economy. Many visual artists and software and hardware designers have real ownership of their work. I have a 14 year old niece. She used to want to be a rock star. Before that she wanted to be an actress. As of 6 months ago, what do you think she wants to be when she grows up? What's the glamorous, emancipating career of choice? Of course, she wants to be a web designer. its such a glamourous business! When you people do business with artists, you have to take a different view of things. We want to be treated with the respect that now goes to web designers. Were not dockers wearing intel workers from Portland who know how to "manage our stress". We dont understand or want to understand corporate culture. I feel this obscene gold rush greedgreedgreed vibe that bothers me alot when i talk to dot com people about all this, you guys cant hustle artists that well. at least slick a and r guys know the buzzwords. dont try to compete with them. I just laugh at you when you do! maybe you could a year ago when anything dotcom sounded smarter than the rest of us, but the scam has been uncovered, The celebrity for sale business is about to crash i hope ,an dthe idea of a sucker vc gifting some company with four floors just because they can "do" "chats" with "Christina" once or twice is ridiculous, i did a chat today....twice..... big damm deal. 200 bucks for the software and some elbow grease and good back end coder. wow. thats not worth 150 million bucks. i mean yeah sure it is if youd like to give it to me. TIPPING/MUSIC AS A SERVICE I know my place. I'm a waiter. I'm in the service industry. I live on tips. Occasionally, I'm going to get stiffed but that's OK. If I work hard and I'm doing good work, I believe that the people who enjoy it are going to want to come directly to me and get my music because it sounds better since it's mastered and packaged by me personally. I'm providing an honest, real experience. Period. When people buy the bootleg t-shirt in the concert parking lot and not the more expensive t-shirt inside the venue, it isn't to save money. The t-shirt in the parking lot is cheap and badly made but it's easier to buy. The bootleggers have a better distribution system. There's no waiting in line and it only takes 2 minutes to buy one. I know that if I can provide my own t-shirt that I designed, that I made and provide it as quickly or quick than the bootleggers, people who've enjoyed the experience I've provided will be happy to shell out a little more money to cover my costs. ESECIALLY IF THEY UNDERSTAND THIS CONTEXT. AND ARENT BEING SHOVELED A LOAD OF SHIT ABOUT "UPPITY" ARTISTS. It's exactly the same with recorded music. The real thing to fear from Napster is their simple and excellent distribution system. No one really prefers a cruddy-sounding Napster MP3 file to the real thing, but it's really easy to get an MP3 file and in the middle of Kansas you may never see my record because major distribution is really bad if your record's not in the charts this week or even that it takes a couple of weeks to restock the one copy they usually keep on hand. I also know how many times I heard a song on the radio that I loved only to buy the record and have the album be a piece of crap. if your afraid of your own filler then i bet your afraid of napster. Im afraid of napster because i think the major label cartel will get to them before i do. I've made 3 records. I like them all. I haven't made filler and they're all committed pieces of work. I'm not scared of you previewing my record. If you like it enough to have it be a part of your life, I know you'll come to me to get it as long as I show you how to get to me and as long as you know that it's out. Most people don't go into restaurants and stiff waiters, but record labels represent the restaurant that forces the waiters to live on and sometimes pool their tips. and fight for even a bi of thier tips. Music is a service to its consumers, not a product. I live on tips. Giving music away for free is what artists have been doing naturally all their lives. NEW MODELS Record companies stand between artists and their fans. We signed terrible deals with them because they controlled our access to the public. But in a world of total connectivity, record companies lose that control. With unlimited bin space and intelligent search engines, fans will have no trouble finding the music they know they want. they have to know they want it and that needs to be a marketing business thattakes a fee. If a record company has a reason to exist, it has to bring an artist's music to more fans and it has to deliver more and better music to the audience. You bring me more audience or a better relationship with my audience or get the fuck out of my way. Next time I release a record, I'll be able to go directly to my fans and let them hear it before anyone else. We'll still have to use radio and traditional CD distribution. Record stores aren't going away any time soon and radio is still the most important part of record promotion. Major labels are freaking out because they have no control in this new world. Artists can sell CD's directly to their fans. We can make direct deals with thousands of other websites and promote our music to millions of people that old record companies never touch. We're about to have lots of new ways to sell our music: downloads, hardware bundles, memory sticks, live webcasts, and lots of other things that aren't even invented yet. CONTENT PROVIDERS But there's something you guys have to figure out. Here's my open letter to Steve Case: Avatars don't talk back!!! But what are you going to do with real live artists? Artists aren't like you. We got through a creative process that's demented and crazy. There's a lot of soul-searching and turning ourselves inside-out and all kinds of gross stuff that ends up on Behind the Music. a lot of people who haven't been around artists very much get really weird when we sit down to lunch. So I want to give you some advice. Learn to speak our language. Talk about songs and melody and hooks and art and beauty and soul. Not sleazy record guy crap where your in a cashmere sweater murmering that the perfest deal really IS perfect courtney. YUCK. but honestly hire honestly comitted people. Were in a "new economy" right? You can afford to do that. But don't talk to me about "content." I get really freaked out when I meet someone and they start telling me that I should record 34 songs in the next 6 months so we have enough content for my site. Defining artistic expression as content is anathema to me. What the hell is content? Nobody buys content. Real people pay money for music because it means something to them. A great song is not just something to take up space on a website next to stock market quotes and baseball scores. A company like DEN tried to build a site with artist-free content and I'm not sorry to see it fail. The DEN shows look like art if you're not paying attention, but they forgot to hire anyone to be creative. So they ended up with a lot of content nobody wants to see because they thought they could avoid dealing with defiant and moody personalities.Because they were arrogant aND BECAUSE THEY WERE CONFORMISTS> artists have to deal with business people and business people have to deal with artists. we hate each other. lets create companies of mediators. Every single artist who makes records believes and hopes that they give you something that will transform your life. If you're really just interested in data mining or selling banner ads, stick with those MOR "artistes" willing to call themselves content providers. I don't know if an artist can last by meeting the current public taste, the taste from the last quarterly report. I don't think you can last by following demographics and carefully meeting expectations. I don't know many lasting works of art that are condescending or deliberately stupid or were created as content. Don't tell me I'm a brand. I'm famous and people recognize me, but I can't look in the mirror and see my brand identity. Keep talking about brands and you know what you'll get? Bad clothes. Bad hair. Bad books. Bad movies. And bad records. and bankrupt businesses, Rides that were fun for a year with no employee loyalty but everyone got rich fucking you. whow antsthat? t THE ANSWER IS PURITY> WE CAN AFFORD IT